Future look, feel, and functionality of digital magazines in limbo
By Daniel Ionescu PCWorld
Print publications are lining up to offer digital interactive versions of their wares on Apple's iPad and other tablet-shaped readers — but there is a problem. Many of the coolest aspects of a digital version of static print magazines include multimedia and interactive content. Because Apple's iPad doesn't support Adobe Flash and Air multimedia technology, many publishers are wrestling with how to program their digital content for multiple platforms — be it Apple's iPad, HP's Windows based Slate tablet, or tablets based on the Android operating system.
Apple has yet to reach a consensus with Adobe over Flash and Air on the iPad. This puts publishers in limbo over the future look, feel, and functionality of digital magazines. With several tablets coming this year, publishers won't be able to code once and publish anywhere because Apple isn't going to allow Flash on iPads and iPhones any time soon.
The iPad has been heralded as a savior for the declining sales of magazines, with publishers revving up for the launch of the Apple tablet. But Conde Nast, which has titles such as Wired and GQ, has to decide whether to leave Adobe's Flash platform behind and embrace Apple's platform. Read More at msnbc.msn.com
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