Will Apple change the face of video sales as it has done for music?

Apple already features video on its iTunes online store and made an initial foray into the television market with its Apple TV box. You can watch programmes on the iPhone, but its new, bigger brother – the flashy new iPad tablet – is eminently suitable for video.
Apple chief executive Steve Jobs says the iPad is "YouTube in high-def" and that it is "awesome to watch TV shows and movies on", yet the iPad is not widescreen, nor does it display high-definition nor does it support Flash video, a widely used onlinevideo format.
As Paul Lee of Deloitte points out, the iPad "complements rather than competes with the traditional television screen".
Apple is keen to establish a lower price point and a subscription model for television programmes on the iPad, much as it did with the iPod and iTunes. Reportedly, the company is negotiating with television networks such as CBS Corp and Walt Disney, which owns ABC, for a monthly "best-of-TV" subscription service, although no content deals have been announced.
"I don't see the iPad as a game changer for video," says Michael Comish, chief executive of online video provider Blinkbox. "Apple will not dominate movie and television distribution the way they dominate music."
Nevertheless, the iPad has many enthusiasts, including actor and technology enthusiast Stephen Fry who described the iPad as "soul scorchingly beautiful" to use.

source: guardian.co.uk

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